William Bernbach Quotes

- Notable William Bernbach Quotes Index -

Born: August 3, 1911, New York City
Birth Country: USA
Died: New York City, October 2, 1982
Occupation: Organization founder

1.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
- William Bernbach

2.
I warn you against believing that advertising is a science.
- William Bernbach

3.
In communications, familiarity breeds apathy.
- William Bernbach

4.
The most powerful element in advertising is the truth.
- William Bernbach

5.
Word of mouth is the best medium of all.
- William Bernbach

Quotes by William Bernbach

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